Reveal with Kate Hudson
What We Do

A 3D desert for Infiniti

After wholly embracing the ICVFX Virtual Production process on his Army of the Dead spot, Zack Snyder requested a return to NantStudios to direct the reveal spot for the Infiniti QX60. The studio RAD team created a desert environment for the client with an extremely quick turnaround. We leveraged our 2D media playback system for the driving sequences and Unreal for the 3D environment final reveal. The entire spot was filmed at our studio in El Segundo with all the exterior shots filmed directly outside the stage door on the lot.

kate hudson with qx60

“In this commercial both 2D and 3D workflows were utilized, taking full advantage of the flexibility of NantStudios’ VP technology. The shots in which the vehicle was moving were lensed using 2D plate playback and the final reveal on the salt flat was built in Unreal by the NantStudios Real-Time Art Department.”

infinity qx60
infinity on set
infinity filming on set

Our studio was used as a Hollywood backlot with dozens of extras in full costume. Because the vehicle hadn’t been released yet, our lot provided all the privacy the production needed to ensure there were no prying eyes.